Become a Public Relations (PR) Manager
A minimum of a bachelors's degree in public relations, marketing, communications, fundraising, journalism and english is suggested in addition to several years experience in the industry. Some organizations require a master's degree before considering an applicant qualified for a public relations management career.
Job Description of a Public Relations Manager
A public relations manager helps to improve the image of their organization by sponsoring corporate events and reviewing press releases. They maintain observance for political trends and test strategies to improve those trends as well as test the social and economic impact their client or organization has. With this information they would advise the company of ways to improve and use their image to best advantage.
If the organization is larger the public relations manager may oversee a team of public relations specialist that would be involved with marketing managers, advertisers and even lawyers to be sure that the facts are accurate before and during promotional campaigns.
Fundraising is commonly used because many organizations require donations in order to operate their business. Therefore, a public relations manager would have to be skilled in capitol campaigns, annual campaigns, large scale donations and planned giving. This would require maintaining good relationships with past donors, so that, they continue to donate while also building new relationships for new donors. They may also raise money for a specific project for a shorter term which would be considered a capitol campaign, however, any public relations manager would need to have knowledge and training in charitable annuities, taxes for stock gifts, real estate ad bonds.
A public relations manager would need to communicate effectively with their clients and to the public, so that, the promotion and advertising programs are used to the best advantage possible. They must always maintain the most up to date information for possible fundraising, advertising, consumers and investors in order to best enhance their clients image. They must be skilled in applying for grants and develop fundraising strategies and develop ways to have different events to encourage donations.