What does a Advertising Sales Agent do?
|Citation||Retrieved in 2017 from BLS.org|
Advertising sales agents sell advertising to businesses by making sales presentations, contacting clients, and maintaining customer accounts. They work in a variety of industries such as internet publishing, radio, television, and advertising agencies.
Advertising sales agents must meet sales quotas and may spend much of their time traveling to visit prospective clients to make sure they are educated on new products and that they foster a good business relationship.
How to Become an Advertising Sales Agent
Advertising sales agents may gain entry level sales positions with a high school diploma. However, many employers prefer a bachelor’s degree with courses in business, communications, advertising, and marketing. Publishing companies and broadcasting stations with a large audience reach usually look for candidates with at least a college degree.
Experience in selling other products make educational requirements less strict. Most training comes on-the-job under an experienced sales manager. Employers may bring in consultants to provide training sessions for a specialized market. Communication skills are essential to this job, as well as initiative, organizational skills, and self-confidence.
Job Description of an Advertising Sales Agent
The duties of advertising sales agents typically include seeking and contacting potential clients to sell their companies advertising services. They communicate to the client specific types of advertising that may increase or promote their services or products effectively. He or she provides costs estimates of their advertising to the customer and is sure to process all paperwork and correspondence related to accounts. They prepare sales presentations for new and existing clients. They provide available options to customers for advertising formats, art, or features and offer samples of work provided to other clients as a comparison.
An advertising sales agent delivers illustrations or advertising proofs to customers for approval and recommends proposals of size and formats that would work to the best advantage for advertising. He or she has the job of preparing sales literature, promotional plans, sales contacts, and media kits. They also stay current in their industry trends by reading about new products and monitoring the sales, prices, and products of their competitors.